After a good day of rolling in the grass, digging in the dirt, romping through mud, or pond scum swimming, a dog just needs ... a bath. But not any old shampoo will do!

Because dogs' coats come in all sorts of lengths, textures and densities-to say nothing of the skin type underneath. That's why we at Rocco & Roxie set out to create the bath time equivalent of a customized day at the spa.

For dogs with itchy, flaky skin, we make SOOTHE, a healing and hydrating blend of the highest quality ingredients. There's Olive Oil and Oat Extract-renowned for its ability to soothe itchy skin. Super-nourishing Shea Butter to infuse hair with moisture. Rosemary Extract to gently stimulate hair follicles and restore flaky skin to health. And Aloe Vera, for calming down irritation and babying tender skin.

Of course, like all Rocco & Roxie products, you won't find "baddies" like formaldehyde or paraben on our list of ingredients. No masking artificial colors or dyes. Mineral oil, phthalates, isopropyl alcohol? Never. We're all about what's best for your dog!

To use, simply work a little shampoo into your dog's wet coat, lather up, and massage in. Give him a good scratch behind the ears while you're at it. Then, rinse completely. Towel dry or whole body shake? Yeah, you might want to stand back just a little.